SearchPR™ online public relations employs strategic communications tactics on the web. Many "offline" tactics employed in traditional public relations campaigns aren't effective in the online world. The immediacy of online communications paired with and ability to reach a diverse audience allows PR professionals to craft targeted and impactful efforts on the web.
SearchPR™ online communications starts with an assessment plan to establish the current situation of your company, products, services or personal profile online. We evaluate your overall visibility on the Internet including the amount of information about your organization, the quality of the content, and if the information is factual.
SearchPR™ online communications engages in ethical "white hat" tactics to ensure dialogue transparency for the two-way communication process. We evaluate qualitative data, not just quantitative data that is the hallmark of SEO.
Strategic Online Communications
Whether you've got a one-time project or have ongoing needs, SearchPR™ online communications can work with your organization. We tailor our services to integrate into existing marketing efforts and complement your efforts online. While our services are best achieved in a proactive plan, SearchPR™ online services can also respond to online crisis communications effort.
Crisis Communications
Damaging information from blogs, social media or complaint forums can have a swift effect on the Internet. SearchPR™ online communications can help respond to negative, hurtful or inaccurate online information.
Online Reputation Monitoring
Both qualitative and quantitative secondary research can be used to by employing online monitoring tools. Monitoring can be done through a variety of resources providing an immediate online dashboard of key metrics and strategic keywords. Online monitoring can also be used for competitor intelligence purposes to benchmark your organization.